I appreciated listening to the views of Ron Mader and Ethan Gelber discussing media coverage of indigenous tourism. It’s exciting that Planeta.com hosts many indigenous tourism events online. Wouldn’t it be nice to have a travel market exclusively dedicated to Indigenous Tourism both online and on the ground, so that the conversation would be global? One advantage of an online/brick and mortar indigenous travel market is the abundant media coverage. As we prepare to celebrate World Indigenous Day, let’s envision a world indigenous travel market.